NOW Digital Ltd

NOW Digital are the multiplex licence holder for the Reading multiplex. Despite the location name, we officially provide local DAB digital radio coverage in Basingstoke, Andover, Newbury and Hungerford too. You may also get national commercial DAB digital radio services and national BBC DAB services. Below is a list of the services we currently provide in the area.

Heart Berks & North Hants	Contemporary	Existing local station
Gold Berks & North Hants	Classic hits	Existing local station
XFM	Modern rock	Digital only
Capital	Contemporary	Digital only
Kiss 100	Dance and RnB	Digital only
Pop Up Radio	Special service	Digital only
BBC Radio Berkshire	Local interest	Existing local station

At NOW Digital we try to offer a range of services to that cater for different tastes and interests. We also try to ‘simulcast’ existing FM and AM stations that broadcast in local areas. NOW Digital, cannot however force stations to join the multiplexes, it is up to them whether they decide to broadcast on DAB. If there is a station that you would like to hear on a local multiplex, we suggest contacting that station directly and asking why they are not broadcasting to this area on DAB Digital Radio. If they see that there is a demand for their service it may encourage them to join the local multiplex.