Multiplex licence name:	Norwich
On-air date:	30th November 2002
Population covered:	314831

NOW Digital Ltd is the multiplex licence holder for the Peterborough multiplex. Despite the name we also provide coverage to Spalding, Huntingdon and Stamford too. You may also get national commercial DAB digital radio services and national BBC DAB services. Below is a list of the services we currently provide in the area.

Heart Peterborough	Contemporary	Existing local station
Gold Peterborough	Classic hits	Existing local station
Passion for the Planet	Health & lifestyle	Digital only
Kiss 105-108	Dance and RnB	Existing local station
Galaxy	Contemporary	Digital only
XFM	Modern rock	Digital only
Traffic Radio	Travel information	Digital only
Magic	Pop and classic hits	Digital only
BBC Radio Cambridge	Local interest	Existing local station

At NOW Digital we try to offer a range of services to that cater for different tastes and interests. We also try to ‘simulcast’ existing FM and AM stations that broadcast in local areas. NOW Digital, cannot however force stations to join the multiplexes, it is up to them whether they decide to broadcast on DAB. If there is a station that you would like to hear on a local multiplex, we suggest contacting that station directly and asking why they are not broadcasting to this area on DAB Digital Radio. If they see that there is a demand for their service it may encourage them to join the local multiplex.