Multiplex licence name:	Leicester
On-air date:	30th November 2002
Population covered:	563760

NOW Digital (East Midlands) Ltd, a consortium of Arqiva, Sabras Sound and Global Radio, is the multiplex licence holder for the Leicester multiplex. Despite the location name, we officially provide local DAB digital radio coverage to the surrounding area and Loughborough too. You may also get national commercial DAB digital radio services and national BBC DAB services. Below is a list of the services we currently provide in the area.

Leicester Sound	Contemporary	Existing local station
Gold	Classic hits	Digital only
XFM	Modern rock	Digital only
Galaxy	Contemporary	Digital only
Sabras Radio	Asian interest	Existing local station
Heart 106	Pop and classic hits	Existing local station
Asian Plus	Young asian	Digital only
Traffic Radio	Travel information	Digital only
BBC Radio Leicester	Local interest	Existing local station

At NOW Digital we try to offer a range of services to that cater for different tastes and interests. We also try to ‘simulcast’ existing FM and AM stations that broadcast in local areas. NOW Digital, cannot however force stations to join the multiplexes, it is up to them whether they decide to broadcast on DAB. If there is a station that you would like to hear on a local multiplex, we suggest contacting that station directly and asking why they are not broadcasting to this area on DAB Digital Radio. If they see that there is a demand for their service it may encourage them to join the local multiplex.